Logo design is easy.
To the outside spectator, logo design can look some hack-y black magic reserved for charlatans with access to a computer, but they’d be wrong. Yes, sometimes a logo just happens. It could be an idea that strikes while waiting for the doctor to see you, or while in line for a coffee, but what you don’t see is the countless hours that went before it.
Like a magician stopping you to pick a card, the real work happened in the weeks before, struggling to make the slight-of-hand maneuver work. So it goes with logos, except our practice is doing the research. We look into your competitors, your audience, and your companies’ values, to boil down an idea that can be shaped into a logo mark worth its salt. It’s not until all that information has had a moment to marinate, that we finally begin the process of generating visuals, and with any luck, we get a solution whispered in our brain while thumbing through magazines in the doctor’s office.
Here are a few of those solutions.